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Privacy Policy

If you have any questions regarding data protection, please write us an e-mail or contact our data protection officer directly:

Phoenix Nomads LLC
30 N Gould St Ste R
Sheridan, WY 82801
United States



This privacy statement applies to the following websites and domains:


Data protection

We have drawn up this data protection declaration to explain to you, in accordance with the provisions of the basic data protection regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites today, certain information is automatically created and stored, including on this website.

When you visit our website as you are doing right now, our web server (the computer on which this website is stored) automatically saves data such as

the address (URL) of the accessed web page
Browser and browser version
the operating system used
the address (URL) of the previously visited page (referrer URL)
the host name and IP address of the device from which access is made
Date and time

in files (web server log files).

Usually web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot exclude the possibility that this data may be viewed in the event of illegal behaviour.


Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the Internet, you are using a browser. Some popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One of them cannot be dismissed: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, quasi the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to the cookies, our website knows who you are and offers you your accustomed standard settings. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner sites (e.g. Google Analytics). Each cookie is unique because each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other “pests”. Cookies also cannot access information on your PC.

What types of cookies are there?

The question which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.

You can distinguish between 4 types of cookies:

Essential cookies

These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only proceeds to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies

These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies also measure the loading time and the behaviour of the website with different browsers.

Target-oriented cookies

These cookies ensure a better user experience. For example, entered locations, font sizes or form data are stored.

Advertising cookies

These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

Usually, the first time you visit a website, you are asked which of these types of cookies you would like to allow. And of course this decision is also stored in a cookie.

How can I delete cookies?

How and if you want to use cookies is up to you. Regardless of the service or website from which the cookies originate, you always have the option to delete cookies, to allow them only partially or to deactivate them. For example, you can block third-party cookies, but allow all other cookies.

If you want to find out which cookies are stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not wish to receive cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you want to allow it or not. The procedure varies depending on the browser. The best thing to do is to look for the instructions in Google using the search term “Delete Chrome cookies” or “Disable Chrome cookies” in the case of a Chrome browser, or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my privacy?

The so-called “cookie guidelines” have been in place since 2009. This states that the storage of cookies requires the consent of the website visitor (i.e. you). Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, the implementation of this directive was largely carried out in § 15 para.3 of the Telemediengesetz (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Rights according to the basic data protection regulation

In accordance with the provisions of the DSGVO, you are basically entitled to the following rights:

  • Right of rectification (Article 16 DSGVO)
  • Right of cancellation (“right to be forgotten”) (Article 17 DPA)
  • Right to restrict processing (Article 18 DSGVO)
  • Right of notification – Obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 DPA)
  • Right to data transferability (Article 20 DSGVO)
  • Right of objection (Article 21 DSGVO)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DPA)

If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of the visitor behaviour

In the following data protection declaration we inform you whether and how we evaluate data of your visit to this website. The evaluation of the collected data is usually anonymous and we cannot deduce your identity from your behaviour on this website.

You can find out more about how to object to this evaluation of visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design article 25 paragraph 1 DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol in the upper left corner of your browser and the use of the https scheme (instead of http) as part of our Internet address.


By using our website, you hereby consent to our privacy policy and agree to its terms.

Your rights to information, correction, blocking, deletion and objection

You have the right to receive information about your personal data stored by us at any time. You also have the right to correction, blocking or, apart from the prescribed data storage for business purposes, deletion of your personal data. Please contact our data protection officer for this purpose. You will find the contact details at the bottom of this page.

In order that a blockage of data can be considered at any time, this data must be kept in a block file for control purposes. You can also request the deletion of the data, as long as there is no legal archiving obligation. If such an obligation exists, we will block your data upon request.

You can make changes or withdraw your consent by notifying us accordingly with effect for the future.

Changes to our data protection regulations
We reserve the right to adapt this data protection declaration from time to time so that it always meets the current legal requirements or to implement changes to our services in the data protection declaration, e.g. when new services are introduced. The new data protection declaration then applies to your next visit.

Essential Cookies

Borlabs Cookie

This website uses Borlabs cookie that sets a technically necessary cookie (borlabs cookie) to store your cookie consent.

Borlabs Cookie does not process any personal data.

The borlabs cookie stores your consent that you gave when you entered the website. If you wish to revoke these consents, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked again for your cookie consent.

To check or change your current settings for our page, please klick this box.


To be able to offer our website in different languages, we use the plugin Polylang. This plugin recognizes your browser language and automatically redirects you to the website of the corresponding language. To save this language setting for the future, Polylang creates a cookie.

The Polylang cookie only contains the language information that was recognized and does not allow any further conclusions.

Name: pll_language
Value: en_EN
Purpose: This cookie captures and stores the language recognized by Polylang.
Expiration date: after 1 year

Name: pll_language
Value: de_DE
Purpose: This cookie captures and stores the language recognized by Polylang.
Expiration date: after 1 year

Stripe Payment System

Stripe is a payment system, to process credit card payments. To secure systems and data, stripe uses the following cookies.

Name: __stripe_mid
Value: Unique User Hash
Purpose: This cookie is used to identify you as a user. If you have paid with stripe once, this is used to identify you again.
Expiration date: after 1 year

Name: __stripe_sid
Value: User Session ID
Purpose: This cookie recognizes you, while you visit our website. As soon as you leave, the Session cookie expires.
Expiration date: Session

Name: wp_woocommerce_session_HASH
Value: Store session hash
Purpose: This cookie recognizes you in our store, while you visit our website. As soon as you leave, the Session cookie expires.
Expiration date: Session

You can find more details on how stripe processes your data in their data privacy declaration. Learn more

Paypal (also known as Paypal Plus)

If you decide to pay with “PayPal” or “PayPal Plus” (purchase on account / credit card / direct debit) during the ordering process, your personal data will be automatically transmitted to PayPal. PayPal Plus is an offer from PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. PayPal acts as an online payment service provider and trustee and offers buyer protection services.

The personal data transmitted to PayPal are regularly first name, surname, address, e-mail address, IP address or other data necessary for the processing of payments. Also required for the processing of the purchase contract are such personal data that are related to the respective order (such as number of items, item number, invoice amount and taxes and other invoice information).

The transmission of your data is necessary for the processing of payments via PayPal and is intended to confirm your identity and to administer your payment order. PayPal may pass on your personal data to affiliated companies and service providers or subcontractors if this is necessary for the fulfilment of contractual obligations or if the data is processed on behalf of an order.

The personal data we provide to PayPal may be transferred by PayPal to credit reporting agencies. The purpose of this transmission is to check identity and creditworthiness. PayPal uses the result of the credit assessment, taking into account the statistical probability of default, to decide on the provision of the respective payment method. The creditworthiness information may contain probability values (so-called score values). Insofar as score values are included in the result of the credit assessment, they are based on a scientifically recognised mathematical-statistical procedure.

You can find out which credit agencies are involved here:

You have the possibility to revoke the consent to process your personal data at any time vis-à-vis PayPal. Revocation of consent does not, however, affect the lawfulness of the processing carried out on the basis of the consent until revocation, insofar as the personal data must be processed, used or transmitted for the contractual handling of payments.

PayPal’s data protection regulations can be viewed at


We store cookies on devices of users who are visiting websites and using online services of our clients in order to record business transactions (leads and sales such as signing up for a newsletter or placing an order in a web shop). The only purposes of our tracking cookies are to allocate one successful advertisement to a particular business transaction, and to perform corresponding billing services. Personally identifiable information on the user are neither collected nor processed nor used in tracking. Nothing but the information when and on which device a click on an advertisement occurred is stored in tracking cookies. We only store an individual sequence of figures that cannot reveal the name of a particular user and contains information on

  • the Advertiser’s Partner Programme
  • the Publisher
  • the specific time of the user’s action (click or view)

While tracking we may also collect information on the device that is used to perform a business transaction such as the device’s operating system and browser.

We collect this data ourselves and share this data with Advertisers, Publishers and Agencies which use our network from time to time.  We also receive this data from those entities. Our tracking cookies are listed below:

Value: Advertisement ID
Purpose: Set when you see an advertisement and used to help us make sure we don’t keep showing you the same advertisement. An ID for the advertisement you have seen. Expires at the end of the session, when you close your browser.
Expiration date: Session

Name: awpv*****
Value: advertiser ID
Purpose: Set when you see an advertisement. Stores an ID for the website that showed the advertisement and the time you saw the advertisement. Expiry varies depending on the Advertiser, but is typically 24 hours.
Expiration date: 1 day

Name: aw*****
Value: ID of referring website
Purpose: Set when you click on one of our links. Stores IDs for referring website, advertisement on which you clicked, group of advertisements to which the advertisement belongs, time you clicked on it, ID for the type of advertisement, ID for the product and any reference the referring site adds to the click. Expiry varies depending on the Advertiser and the referring website, but typically will be 30 days.
Expiration date: 30 days

Name: bId
Value: Browser specific ID
Purpose: Sets a browser-specific ID to identify a new click on the same browser. Cookie expires after one year.
Expiration date: 1 year


We use Amazon as an advertising partner. Therefore we present links and photos to articles that you can purchase on amazon. These links usually are marked with a *. While we display these photos, Amazon uses cookies to find out the source of the lead. Which is one way how we generate revenue to run this website. Amazon might store the following cookies:

More information on Amazon can be found in their data Privacy Policy online.


We use ads provided by the company Financeads. These ads usually will have a financial context around banking, insurance and similar things. While we mark these links with a *, Financeads privacy policy can be found here.


We use Woocommerce as our store platform. To run our store, we might need to store sales relevant data. This might contain:

  • Name
  • Email
  • Address
  • Phone
  • City/State/Zip
  • Unique payment identifier
  • Payment provider identifier

For security and identification reasons, Woocommerce might set the following cookie:

Name: wp_woocommerce_session_HASH
Value: Store session hash
Purpose: This cookie recognizes you in our store, while you visit our website. As soon as you leave, the Session cookie expires.
Expiration date: Session

PHP Session ID

This is initiated for login and to verify you are the right user. Each time when you login to our website, the server checks if you are already logged in by checking for a php session id. If no php session id is stored, a new one is created.

Name: bId
Value: Browser specific ID
Purpose: Sets a browser-specific ID to identify a new click on the same browser. Cookie expires after one year.
Expiration date: 1 year

External Media

To highlight our articles, we sometimes use external media. As these external media make our articles better to understand, we recommend allowing the external content. However, we give you the chance to block external content when it’s not completely necessary. Here are the common websites where external content comes from.


We might share content from Facebook, which might be a post, a photo or video. You can except or decline the facebook content on our page. You can set your decision about this in the Borlabs Cookie Consent box.

Google Maps

We use google maps to make understanding of places we talk about easier. You can set your decision about this in the Borlabs Cookie Consent box.


We use photos from Instagram to add lovely places to our articles. However, you can decline those. You can set your decision about this in the Borlabs Cookie Consent box.


For most of our articles, we provide you a short video highlighting the contents of our article. However, you can decline those videos from being shown. You can set your decision about this in the Borlabs Cookie Consent box.


We use photos and videos from Pinterest to add more information and visuals to our articles. However, you can decline those. You can set your decision about this in the Borlabs Cookie Consent box.

Statistics Cookies

Google Analytics

On our website we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics enable us to better tailor our website and services to your needs. In the following we will go into more detail about the tracking tool and inform you above all about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that serves to analyse the data traffic on our website. To make Google Analytics work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behaviour. These reports may include the following:

  • Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
    Advertising reports: Advertising reports help us to analyse and improve our online advertising.
  • Acquisition reports: Acquisition reports provide us with helpful information on how we can get more people interested in our service.
  • Behavioral Reports: Here we learn how you interact with our website. We can track which path you take on our site and which links you click on.
  • Conversion reports: Conversion is the process by which you perform a desired action based on a marketing message. For example, when you change from a mere website visitor to a buyer or newsletter subscriber. These reports help us to learn more about how our marketing activities are received by you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always know immediately what is happening on our website. For example, we see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to understand you as a visitor better. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This enables Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all kinds of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, give permission to do so. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate between website visitors.
Expiration date: after 2 years

Name: _gid
Purpose: The cookie is also used to differentiate between website visitors.
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiration date: after 1 minute

Value: not specified
Purpose: The cookie has a token with which a User ID can be retrieved from the AMP Client ID Service. Other possible values indicate a logoff, a request or an error.
Expiration date: after 30 seconds up to one year

Name: __utma
Purpose: With this cookie you can track your behaviour on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated each time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to establish new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This may have been another site or an advertising campaign.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years

Note: This list cannot claim to be complete, as Google constantly changes the choice of its cookies.

Here we show you an overview of the most important data that can be collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. With Heatmaps you can see exactly those areas that you click on. This way we get information where you are “on the road” on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving the site. If you’ve been inactive for 20 minutes, the session ends automatically.

Bouncerate: A bouncer is when you view only one page on our site and then leave our site.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP-address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.

Technical Information: Technical information includes your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or us, is of course also interested in which website or which advertisement brought you to our site.

Other data includes contact details, any ratings, media playback (e.g. when you play a video on our site), sharing content via social media or adding to your favourites. This list does not claim to be exhaustive and serves only as a general orientation for data storage by Google Analytics.

How long and where is the data stored?

Google has distributed your servers around the world. Most of the servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where the Google data centers are located:

Your data is distributed on different physical media. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data centre there are appropriate emergency programs for your data. For example, if Google’s hardware fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union you have the right to obtain information about your data, to update, delete or restrict it. You can use the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at Please note that this add-on only deactivates data collection by Google Analytics.

If you basically want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: and

Google Analytics IP anonymization

We have implemented the IP address anonymisation of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of local data protection authorities if they prohibit the storage of the complete IP address. The anonymization or masking of the IP address takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is saved or processed.

You can find more information about IP anonymization at

Google Analytics add-on for data processing

We have concluded a direct customer agreement with Google for the use of Google Analytics by accepting the “data processing addendum” in Google Analytics.

You can find more information about the data processing addendum for Google Analytics here:

Facebook Pixel

In our internet presence we use the so-called Facebook pixel of the social network Facebook. Facebook is an internet service of facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. In the EU, this service is in turn operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, hereinafter both referred to as “Facebook”.

Through the certification according to the EU-US Privacy Shield

guarantees Facebook that the data protection regulations of the EU will also be observed when processing data in the USA.

Facebook provides further information about the possible plug-ins and their respective functions at ready for you.

If the plug-in is stored on one of the pages of our website that you visit, your Internet browser will download a representation of the plug-in from the Facebook servers in the USA after approval. For technical reasons, it is necessary for Facebook to process your IP address. In addition, the date and time of your visit to our website are also recorded.

What is the Facebook pixel

If you are logged in to Facebook and agree to the use of Facebook content in our checkbox while visiting one of our websites equipped with the plug-in, the information collected by the plug-in about your specific visit will be recognized by Facebook. Facebook may assign the information collected in this way to your personal user account there. For example, if you use the “Like” button on Facebook, this information is stored in your Facebook user account and may be published on the Facebook platform. If you wish to prevent this, you must either log out of Facebook before visiting our website or prevent the loading of the Facebook plug-in from being blocked by using an add-on for your Internet browser.

Facebook keeps further information about the collection and use of data as well as your rights and protection options in this regard in the sections on available data protection information.

Facebook Remarketing

From the contents of the Facebook pixel a so-called remarketing campaign can be created by Facebook. This means, based on your visit to our website, we can show you more useful content based on your interests. All evaluations of the visited websites in our offer, as well as the enrichment with interests is done by your data stored on Facebook. If you do not want this, please use the checkbox under the name Borlabs on this website. There you can change all cookie settings you have made.

Further information about data collected by Facebook

More detailed information about Facebook and the data collected there can be found at the following link.


For our newsletter signup form, we use a service called sumo. This service provides the signup box on our website. To remove the signup box after you signed up and to keep track of statistics for the signup boxes, sumo sets a few different cookies.

Name: __smShown
Value: __smListBuilderShown, __smSmartBarShown, __smScrollBoxShown, __smWelcomeMatShown
Purpose: The __smShown cookie is set when any of the List Builder, Welcome Mat, Scroll Box or Smart Bars are shown on your website. If you have any of your Popups/Mats set to “Don’t Show to a visitor until X days have passed”, and Sumo detects this cookie in the visitors browser, it will not show that certain Popup/Mat. This cookie is unique to the email apps and will display in your browser cookie list like this: __smListBuilderShown, __smSmartBarShown, __smScrollBoxShown, __smWelcomeMatShown
Expiration date: after 2 years

Name: __smOptOut

Value: __smListBuilderOptOut, __smSmartBarOptOut, __smScrollBoxOptOut, __smWelcomeMatOptOut
Purpose: The __smOptOut cookie is set when a visitor clicks an “Opt-Out” button on any of the List Builder, Welcome Mat, Scroll Box or Smart Bars they are shown on your website. If you have any of your Popups/Mats set to “Hide From Users Who Opted Out”, and Sumo detects this cookie in the visitors browser, it will not show that certain Popup/Mat.This cookie is unique to the email apps and will display in your browser cookie list like this: __smListBuilderOptOut, __smSmartBarOptOut, __smScrollBoxOptOut, __smWelcomeMatOptOut.
Expiration date: after 2 years

Name: __smSubscribed
Value: 1
Purpose: The __smSubscribed cookie is set when a visitor subscribes via any of the List Builder, Welcome Mat, Scroll Box or Smart Bars they are shown on your website. If you have any of your Popups/Mats set to “Not Show To Users Who Already Subscribed”, and Sumo detects this cookie in the visitors browser, it will not show that certain Popup/Mat.
Expiration date: after 2 years

Name: __smUser
Value: User ID
Purpose: The __smUser cookie is set when you login to Sumo on your website and the cookie value is your User ID.
Expiration date: after 2 years

Name: __smToken
Value: Unique hash
Purpose: The __smToken is set once you login to Sumo and is checked to verify whether you are logged into Sumo or not.
Expiration date: 7 days

Name: __smDashView
Value: Last tab visited before logout
Purpose: The __smDashView cookie restores the same tab you were last in when you go back into the “Dashboard” app. For example, if you close the Dashboard app while in the “Subscriber Stats” tab, the next time you open the app, the cookie will allow the app to be opened in the exact tab you were last in.
Expiration date: after 2 years

Affiliate Links

Our website is based on affiliate links. This means, we get a revenue if you buy something after visiting our website. Affiliate links are usually marked with a * and finance this website. In case of any questions, feel free to send us a message. We just recommend what we think helps during your working holiday.


Newsletter Service

With the newsletter we inform you about us, new content about working holiday and our offers in regards to the topic working holiday. If you would like to receive the newsletter, we need a valid email address and information that allows us to verify that you are the owner of the email address or that the owner agrees to receive the newsletter. Furthermore, we ask for your first name for the personalization of our newsletter, whereby this information is provided voluntarily. Further data is only collected if it is necessary for further functions such as purchased products. This data is only used for sending the newsletter and is not sold on to third parties. When you register for the newsletter, we save your IP address and the date of registration. This storage serves only as proof in the event that a third party misuses an email address and registers to receive the newsletter without the knowledge of the entitled person. You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time. The revocation can be easily made via link in the newsletter itself at the bottom of each email, in your profile area or by sending a message to the contact option mentioned in the privacy policy.

Notes on newsletters and consents

With the following information, we would like to inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures.

Content of the newsletter

We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter “newsletters”) only with the consent of the recipients or with a legal permission. If, in the course of registering for the newsletter, its contents are specifically described, they are decisive for the consent of the users. All our messages contain a clear reference to WorkingHoliday and help you to travel. In addition, our newsletters contain information about our company (this may include references to blog posts, lectures or workshops, our services or online appearances). We also send newsletters in which we can draw attention to current offers from partners in connection with WorkingHoliday.

Double-Opt-In and Registration Logging

The registration to our newsletter is done in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is required by law, so that nobody can register with foreign e-mail addresses. The newsletter registrations are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address.

Registration details

To subscribe to the newsletter, it is sufficient to enter your e-mail address. We also ask for your first name in the registration process, this is to be able to personalize the messages. However, it is not absolutely necessary to enter your first name in order to register for the newsletter.


You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. Your consent to receive the newsletter via Mailchimp and the statistical analyses will then expire. It is not possible to separately revoke the dispatch via Mailchimp or the statistical analyses. You will find a link to cancel the newsletter at the end of each newsletter. This is the easiest and fastest way to revoke your consent at any time.


If you sign up to the Newsletter, you agree that we are able to track open rates and link clicks. We do this to provide better content in the Newsletter.


For our newsletter, we use the service mailchimp. All necessary steps and contracts to secure your data have been made. However, if you don’t feel happy with subscribing our Newsletter, then please don’t sign up. You can find more information and the detailed privacy policy on the website of Mailchimp.

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